Bellissimo Bespoke

Digital Performance Report | Nov - Dec 2023

Executive Summary

This interactive report consolidates performance data across Google Ads, Meta Ads, and Organic channels (GMB, SEO). Despite development hurdles and landing page variations, the campaign has generated initial traction with 250+ map clicks and verified conversions via WhatsApp. Explore the tabs below to analyze metrics, review the development timeline, and assess strategic insights.

Total Map Clicks

259

High local intent (Google Ads)

WhatsApp Clicks/Msgs

82

64 Google + 18 Meta

Total Calls

37

19 Ads + 18 GMB

GMB Interactions

150

Up from 124 (+20.9%)

Channel Performance Analysis

A detailed breakdown of user engagement across paid and organic channels. Google Ads is currently driving the highest volume of high-intent actions (Map Clicks, Calls), while Meta is focusing on direct messaging.

Google Ads Engagement

Dec 18 - Present

Note: 4 daily hours allocated. 259 Map clicks indicate strong location interest.

Meta (WhatsApp) Conversion Pipeline

Dec 22 - Present

Based on 11 discussed leads: 1 Converted, 4 Pending.

Google My Business (GMB) Impact

Organic Growth

10 Posts published. 10 Keywords ranked.

SEO & Content Foundations

Pinterest Activity 5 Posts

Started Dec 26

Backlinking Links Live

Research & Deployment Complete

Citations Started Dec 30

Development & Optimization Roadmap

A chronological view of the website development, landing page iterations, and campaign launches. This highlights the rapid iteration cycle (4 landing page variations) and foundational SEO work.

Nov 14 - 18

Initial Setup

  • 1st Landing Page (Nov 14)
  • Hosting Access Retrieved (Nov 15)
  • 2nd Landing Page (Nov 17-18)

Nov 26 - Dec 19

Core Design & Development

Major overhaul of the digital presence.

  • Designing Phase (Nov 26 - Dec 4)
  • Development Phase (Dec 5 - Dec 19)
  • SEO: Backlink Research & Keyword digging (Dec 1-12)
  • Data: Pixel Installed (Dec 16)

Dec 18 - 22

Campaign Activation

  • Google Ads: Launched without LP (Dec 18) -> New LP (Dec 22)
  • Meta Ads: Strategy & Launch (Dec 22) - WhatsApp & Lead Forms

Dec 26 - Dec 31

Optimization & Variations

  • Pinterest Publishing Started (Dec 26)
  • 3rd Landing Page Iteration (Dec 29)
  • Citations Started (Dec 30)
  • 4th Landing Page (4 Variations) (Dec 31)

Strategic Analysis & Action Items

Current operational challenges and data blind spots that need to be addressed to optimize ROI.

✓ Operational Wins

  • •
    High Local Intent: 259 Map clicks on Google Ads demonstrates strong demand for the physical location.
  • •
    Rapid Iteration: Created 4 variations of landing pages to test conversion rates despite frequent changes.
  • •
    SEO Ranking: Achieved 10 keywords in position within the first month of active GMB management.

! Critical Blockers

  • •
    Creative Lag: Meta Ads performance is hindered by a delay in new creatives and videos.
  • •
    Data Gaps: "Leads data is missing and required" - this prevents accurate ROI calculation for lead forms.
  • •
    Communication: No response from client regarding conversion data since Friday.

Meta Lead Quality Breakdown

Status Count Notes
Total Discussed 11 Whatsapp conversations
Converted 1 Sale Confirmed
Pending 4 In negotiation pipeline
Dropped/No Answer 6 Implied (Total - Active)

Situation Analysis & Roadmap

Understanding the current "Awareness & Learning" phase and outlining the January strategy to transition towards optimization and scale.

Why Results Are Still Maturing

New Brand & Account

Meta requires time and data to optimize delivery. Mature conversions do not happen instantly in the first few days of a fresh ad account.

Strategic Website Delay

Website ads were strategically delayed to avoid budget waste while the site was not fully finalized.

Early-Stage Goals

Current focus: Collecting audience data, testing destinations (WhatsApp/Forms), and understanding buyer behavior.

👉

Positive Insight

Despite constraints (New Brand, Limited Creatives), results are encouraging. 60-70% of WhatsApp messages are relevant, showing strong potential once creatives improve and the website destination is activated.

January Strategy (Next Steps)

1
Website Testing
  • Launch Website Conversion Campaign
  • Attach Meta Pixel
  • Track Visitors, Actions, & Drop-offs
  • Use data for retargeting
2
Campaign Optimization
  • Optimize WhatsApp & Lead Forms
  • Shift budget to best performers
  • Turn off non-performing sets
  • Increase efficiency
3
Creative Improvement
  • Test New Reels & Strong Hooks
  • Add Subtitles & Luxury Messaging
  • Move to Buyer-Persona Creatives
  • Focus: Confidence, Legacy, Professionalism
Realistic Expectations

Meta Ads are not instant sales machines. However, with proper setup, approximately 5–10 potential leads/month is realistic at this stage.

To scale results further: The budget will need to increase gradually according to need (approx. 3000 AED/Month).
Long-Term Vision

Our goal is Brand Building, Customer Trust, Retention, and Lifetime Value.

"Discount-based marketing brings short-term sales, but brand-based marketing brings long-term revenue."

Foundation + Patience + Consistency = Success